The first ever pop-up mall happening in Shoreditch this summer. Recycled containers, fitted out off site and placed on a temporary site at the top of Bethnal Green Road. Fun and a great way to use land set aside for redevelopment.
I wonder if this would ever happen in Dubai? It certainly gives more freedom to smaller boutique sized set-ups who can take on the lease for a year and see how things go. Or collaborations. Although I'm sure they're not cheap to rent, its a interesting and in-vogue way of setting up shop. Maybe in Al Quoz this would be great! It would certainly look great as a contrast to all of our modern Arabic architecture if it were somewhere newer, we're definitely not short of land waiting for development.
Check the site out here http://www.boxpark.co.uk/
 


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